XaRFA 2 MaRKET 2025 – #W1: Go-to-Market: from MVP to Your First Customer
This first workshop of the XaRFA 2 MaRKET training series will explore essential strategies for taking a minimum viable product (MVP) to market and securing your first customers. It offers practical tools to validate your market, set pricing, and build an initial commercial strategy focused on real-world impact.
📆 30 May 2025
🕒 12:00 – 13:30 (CET)
📍 Online (Google Meet) | Recording available
🔗 Registration form
🗣️ Language: English
Trainer: Maria Martyak
Maria Martyak is the founder and director of Doyle Blackfriars, an organisation dedicated to growing the innovation ecosystem across the UK and Europe. With over 15 years of international experience in strategy, go-to-market, and business development, Maria advises early-stage startups, universities, and public institutions, helping turn complex challenges into actionable, real-world solutions.
Topics to be covered:
- Market understanding and competitive analysis
- How to price your MVP
- Market validation
- Developing a go-to-market strategy
- Early sales and marketing strategies (including customer personas and pitching)
Register today and start turning your research into a high-impact entrepreneurial opportunity!
